Catalytic Clothing- a pioneering collaboration between London College of Fashion and the University of Sheffield. Headed up by the universities’ respective Professor Helen Storey MBE and Professor Tony Ryan OBE, the partnership seeks to bring the world of fashion and science together, exploring how clothing and textiles can be used as a catalytic surface to purify the air. In essence, how the clothes we wear can clean the air.

"Catalytic clothing is a beautiful manifestation of a deeply technical process. We will engage the public in formulating its nature and application allowing us to develop something that is both user-friendly and technically excellent," says Ryan of the campaign.

Story adds: “Catalytic Clothing is the most challenging, globally relevant project I have ever attempted. Behind almost all human advancement lies a science. Through my work I try to share and involve the public with these possibilities.”

To spread the word, they’ve enlisted the help of Erin O’Connor. The model sports a dress which uses this purifying technology.

Margot Bowman collaborates with swim and lingerie designer- Auria for her S/S 13 collection. These vivid, mythical prints are worked on ethically sourced fabrics, recycled from discarded products such as old fishing nets and carpets.

Despite being launched just three years ago by a designer with no formal fashion training, Minna has garnered widespread recognition for its ability to combine high fashion and a strongly ethical ethos. Known for her whimsical vintage-inspired pieces, designer Minna Hepburn has won plaudits for her unique brand of ultra-wearable, feminine fashion. Minna also introduced a children’s line inspired by her daughter Kristiina, made entirely from leftover and end of roll fabric. The Finnish designer incorporates her environmental ethics into every element of the production of her clothing. ‘We use organic, fairtrade and recycled UK-made fabrics to create our sustainable clothes, which are handmade locally,’ she says. ‘This gives the clothes a longer life so they don’t end up being dumped after their “it-season,”’ she explains. 

Although her brand only launched in 2011, designer Carrie Parry is no fashion industry novice. The California native, who studied fashion design at the University of the Arts in London, previously worked at Jonathan Saunders, Zandra Rhodes and Marc by Marc Jacobs. Carrie’s interest in green fashion was sparked when she moved to New York. She now works with Earth Pledge, an NGO committed to raising awareness of sustainable materials and processes within the fashion industry. She think about the entire lifecycle of the garment from the fabrics, to the manufacturing, to the time a woman wears the clothes and design and source with that in mind. She hope to design garments that fit into every aspect of a woman’s lifestyle while addressing our environmental and social impact. To her, it’s really about being transparent and understanding that social responsibility is really a process that can continuously be improved and that we all can play an important part in it. With ever-growing interest in the brand, Carrie is an up-and-coming talent who’s certain turn some heads.

Winner of the Ethical Fashion Forum’s ‘Fashion Innovation Award’ during last September’s London Fashion Week, Henrietta Ludgate specialises in minimalist tailoring. Inspired by the landscape of her homeland, her pieces always include a Celtic component. She sources her fabrics locally and upcycles wherever possible. She used recycled baseball caps and horse blankets, and for A/W11, she has used upcycled Scottish yarn to create her first knitwear range. Ludgate says her label helps reduce waste because her pieces are high quality and will last. ‘She try to create pieces that are timeless and that hopefully give spectacular joy over and over again. Her aim is that she get handed down through generations. Her ethos is in a way anti consumer establishment, pieces that integrate beautifully into your wardrobe no matter the season or trend.’

A close-up of a tinkling, bell-covered dress from Viktor & Rolf  Haute Couture, photographed by Wendelien Daan for Vogue Paris, September 2000.

‘Bedtime Story’ Autumn/Winter 2005-2006 collection by Viktor & Rolf .


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